Reducing the bounce rate of your website is important if you do not want to see how the expectations of your online business become an unattainable goal. And is that the high bounce rate is one of the main executioners of the conversions of a website.
Every company with an Internet presence has one main purpose: to buy your product or hire your services. However, the fact that users enter your website and leave it quickly, will truncate the objective of your business to consolidate in the market.
However, a high bounce rate is a statement that your website has a problem that could range from a poor design, poor usability to a lack of efficient content on the portal.
What is it and how to reduce the bounce rate of your website?
The bounce rate is the percentage of users who visit your website and, a few seconds later, leave the site without corresponding to the company's call to action, such as buying its product, hiring its services, subscribing to the page, etc.
You may be thinking that this is normal user behavior; and it's true, but there is a difference between a good bounce rate and a bad bounce rate . When can we consider that a percentage is bad or good? Experts have established an average, considering that a:
- 80% or more = Very bad.
- 70 to 80% =
- 50 to 70% = Average.
- 30 - 50% = Excellent
In case your online business presents a percentage higher than 70%, we recommend that your team start working in order to reduce the bounce rate of your website . Otherwise, it is likely that it will continue to increase over time and all the effort of the company to generate sales on the Internet will result in loss of time and money.
Tricks to decrease the bounce rate of your online business
The first challenge that the company will have before the need to reduce the bounce rate of your website will be to discover the cause of the problem that, as we already said, could be a bad design, bad navigation, slow loading time, bad design and even the lack of a clear “ Call To Action ”.
Here are some tricks to help you decrease the bounce rate of your online business:
Provide a better user experience
The user experience refers to prints that have a user when interacting with your website. A page offers a good user experience when visitors see the portal as a practical, pleasant and easy-to-use space.
Making your site usable and appealing from any device is the first step in improving your bounce rate. Of course, to achieve this it is important that you identify how your potential clients behave and what elements influence their decisions.
Use videos to engage your audience
A very effective trick to reduce the bounce rate of your website is the incorporation of videos on the site. The audiovisual content will provide added value to the portal because it provides what texts cannot offer: dynamism, movement, sound, color, creativity ...
The videos are very powerful attraction and conviction also allow you to exploit other attractive elements such as animations, colors, music, narration and other useful tools of persuasion.
Improve the speed of your site
It may seem like a basic thing, but there are those who do not understand the importance of improving the navigation speed of your website. It is proven that it takes a user around five seconds to get a good or bad impression of a page, so if it takes them a long time to see what you offer they will quickly go away.
You don't want to see a blank page loading scripts when you enter your website. According to some experts, a delay of one second could cost 7% of sales.
Some important steps to improve portal speed are optimizing images , using a content delivery network , adding better caching, and using a fast and efficient web host .
Plan a consistent content strategy
Creating a good content plan could reduce the bounce rate of your website. Ideally, you should experiment with different strategies that include a growing list of platforms, media, and social formats on a consistent basis. For example, use gifs, slide shows, integrate YouTube videos, SnapChat ...
In this way, you will have a better chance that the audience will find relevant information for them. Of course, first you should know what content your target audience likes.
Optimize the location of your "Call to action"
All the content on your website may be fun, engaging and effective, but if users can't easily find the "Buy", "Hire us" or "Subscribe" button , how do you want the bounce rate to drop? Make sure your "Call to action" also stands out and is visible. This will increase conversions.
Let customers speak for you and show your credibility
Surely you have seen many web pages where they dedicate a space to show the testimonials of the clients who have done with their services. This trick is great for convincing users that your business is the best option on the market.
In fact, you can get more creative and turn these testimonials into success stories by using videos featuring clients who have been involved with the company before. People love good stories.
Another strategy to reduce the bounce rate of your website is to let visitors know that your company is professional and trustworthy. How? Showcasing the certifications, quality scores or awards that you have achieved with work and effort.
Make sure that the website builds trust so that users feel comfortable sharing confidential information with the company.
If you are trying to market your website and generate sales , you must be very clear about what the bounce rate is about and know some tricks to prevent the rate from growing.
The lack of this knowledge can make or break your business online, including websites which have a low bounce rate are more likely to be placed in the top positions in Google results. So it also influences the SEO of the page .
Therefore, reducing the bounce rate of your website means capturing the attention of users from the first moment and making them commit to your product or service. If you don't succeed in the first few seconds, they will most likely end up going to another portal.
We hope that in this article we have given you good tricks to decrease the bounce rate of your page and increase your conversions.